Archive for the ‘Policies/Promotions’ Category

20 Years!

Monday, August 5th, 2013

 

 

This month marks my 20th anniversary in practice!

I have been in the historic Maud Building the entire time, first just in the little room I now use as my office, and then expanding into what is now the treatment room in 1997.

I spent some time this weekend creating the invitation to a celebration I’ll be having on September 13, as you see above. I went back to hand-drawing, something I used to do a whole lot and have not done much of in recent years. If you are a client and I have your address, you will get one of these in the mail in the next few weeks.

I also scanned in old mailers and ads for a slideshow I’ll be playing at the party– what a trip down memory lane! These relics document my progress from an extremely earnest 22-year-old just trying to get a foothold in her chosen trade, through years of learning and into the somewhat more world-weary “Sorry I’m so booked” phase (that one goes on and on, lucky me), and from totally low-tech hand-drawn ads to computer-designed mailers featuring pictures of my kid.

I have always felt that it was important to put my self into my advertising and promotional materials, since what I have to offer necessarily comes through my being. Every mailer has been an opportunity to reflect on what I do and why, where I am going, and how I plan to get there.

Although my original intention was to use a massage license to get myself a college education, what I actually did was use it to get myself a higher education, one which has helped me be the person I want to be in the world and that has given me a sense of contributing to the greater good. My work keeps me humble while it nourishes my soul, it demands that I stay right with myself so that I can be present with others, and there will never be an end to learning as long as I am willing. That’s some good stuff– Thank you for allowing me to do it!

Here’s to at least 20 more years of growing, discovering, deepening, and enjoying my work. All my best, Bevin

 

Free Massage Winner!

Thursday, December 15th, 2011

Today was the day of the drawing I advertised in my October mailing– one lucky client from my (1500-person!) database would be drawn from a hat and win a 90-minute massage. The only catch was that I needed an email address to inform the winner with, so I pulled about five or six names before I got to someone whose email I had. This turned out to be a client who had just canceled an appointment for next week for being holiday-broke! The horrible irony is that I had already given away his appointment when his name was drawn :(. He’s on the cancellation list, though, things could look up for him soon :).
Glad to hear from the rest of you. Sorry you didn’t win; I would have loved to be able to make all of you winners, but a lady has to eat.
My best to you all as we pass through the winter solstice, we’re about to swing back towards the light again and I can’t wait.

October Mailer (Free Massage Drawing!)

Wednesday, October 19th, 2011

October Mailer Image

I sent out a mailer last week to all clients whose snail-mail addresses I have on file. Here is what it said:

On December 15, I will be giving away a
FREE 90-MINUTE MASSAGE CERTIFICATE
to one lucky client! Winner will be notified only by email. Make sure I have your email address by sending me a quick email with the subject line “FREE MASSAGE DRAWING” and assure your chance to win. Do it right now: bevin@bevinkeely.com

Greetings, all!
I have just finished the three-year Somatic Experiencing training offered by the Somatic Experiencing Trauma Institute. After a few more hours of case consultation with my more experienced colleagues, I will be certified as an SE practitioner (SEP). This means that in addition to soothing your aching muscles with massage and moving your restricted fascia with Structural Integration I can now help you explore how your nervous system may be holding you in chronic patterns of discomfort. I’ve added a page on my website to explain the Somatic Experiencing work more clearly if you want to know more.

Also on my website:
• A new page that summarizes the types of bodywork I offer and why you may want to choose each one.
• Purchase Gift Certificates to either print instantly or have me send the old-fashioned way.
• Blog entries linking to cool videos and articles about the work I do, and occasionally my own thoughts.
• Online Scheduling, Payment, and Cancellation List signup.

For your convenience, I can now take your credit cards in my office as a means of payment. I am also raising my baseline prices by $5, starting with credit card and PayPal payments and gradually working into my cash/check customers.

I feel my age when I tell you that this August marked the end of my 18th year in practice. I still feel like I am learning every day, which I suppose will always keep me somewhat young. Please know that I truly appreciate the part that you play in making my career fulfilling. Thank you so much for your patronage over these many years, for your kind referrals, and for your trust and good will. I hope that I can be of service to you for many years to come.
All my best,
Bevin

Buy Gift Certificates online

Thursday, September 1st, 2011

And now, instant gratification for your gift certificate shopping needs! Although at the moment, the graphic is UGLY (I will fix that ASAP, I promise you), you can now print an instant gift certificate or have me send you or your gift recipient my classy traditional one by clicking on the “Gift Certificate” button at right. With this service, you can pay with a credit card or your PayPal balance. If you would prefer to work with cash or check, you just need to call or email me as usual.

Now accepting Credit Cards

Wednesday, August 31st, 2011

Smartphone technology just made taking your credit cards financially reasonable, so I downloaded the app, created an account, and am now able to accept most major credit cards in person, as well as via PayPal.

S.I. Client Handbook, circa 1997

Friday, August 26th, 2011

This PDF is the Client Handbook I wrote while completing basic training at the Guild for Structural Integration. It’s very thorough in its explanation of the process, and very earnest in tone. The file had to be broken into two pieces because it was BIG:
Client Handbook Part 1
Client Handbook Part 2
Enjoy!

Ellen Forney did my illos!

Monday, October 18th, 2010

I have to add a professional nod in the website somewhere, but until I can get my web-geek friend to help me do it right, I want to give credit to Ellen Forney for all of the wonderful illustrations on my promotional materials. They have helped give my brand a very personal touch over the years, and I am grateful to have Ellen as a resource. Check her out!